Pitti Bimbo 99 Gets a Fresh New Look and  Turns Yellow with the Pitti Lemon Campaign – Fortezza da Basso, June 19-21, 2024

Exhibitions

Florence, 18th June 2024. Featuring 160 brands, 65% of which coming from abroad, Pitti Immagine Bimbo is going to take place from Wednesday, 19th to Friday 21st June 2024. Having now reached its 99th edition, this events increasingly reflects the characteristics, the evolutions, and the new needs of the kidswear market. The Fair will not only present the Spring/Summer 2025 collections – it will also offer a wide selection of lifestyle proposals aimed at the world of children.

The exhibition inside the Fortezza will present several sections – 100% Bambino, the Kid’s Lab!, and The Nest, a project supporting brands emerging on the market. The presence of the PittiPets section is also reconfirmed, offering a space dedicated to the world of our four-legged friends. Presented last January for the first time, it has proved an enormous success.

“During the last editions, Pitti Bimbo has been evolving”, said Agostino Poletto, General Director of Pitti Immagine. “Having started as a traditional tradeshow, today our Fair has become increasingly well-structured, not only for its products, but also for its services. In June, this evolution will allow us to achieve the objective that we had set for ourselves – to turn this event at the Fortezza into a moment of professional and business growth. There is no doubt that the entire system revolving around kidswear is embracing new directions, and we must seize all the opportunities. One of these is the increasing importance of lifestyle in the world of children, always in synergy with clothes, but with a strength that can determine the choices of the most important shops and department stores”.